designing-with-the-mind-in-mind

Wednesday, April 23rd at 7:30 pm
Designing with the Mind in Mind
book event with
GUI wizard Jeff Johnson

designing-with-the-mind-in-mindJeff Johnson, Ph.D., founder of UI Wizards, Inc., explores the psychology underlying the rules that make graphical user interfaces work.

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were derived. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.

In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Available Now at Bird & Beckett

Hot off the press from your neighborhood bookshop just in time for the lame duck period. 75 million voters, and counting, have rejected fascism and lies. 70 million haven’t yet made that commitment. Bully Goat’s Bluff might change a few of their minds.

Fits nicely in an invitation envelope for mailing. Fits in a pocket as well.

~~ Poetry as philosophy to plumb the deeper truths of these times ~~

$15 and worth every penny
_ _ _
Jerry Ferraz is a keystone of
the Bird & Beckett cultural edifice, built by you through your decades-long love and support.

Our events are put on under the umbrella of the nonprofit Bird & Beckett Cultural Legacy Project (the "BBCLP"). That's how we fund our ambitious schedule of 300 or so concerts and literary events every year.

The BBCLP is a 501(c)(3) non-profit...
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